“Greening Competitiveness: The EU Industry’s Path to Sustainable Leadership”
European Parliament, room ASP 6D128, July 1, 2025
Draft agenda:
15h00 – Welcome by Sirpa Pietikäinen, President, GLOBE EU
- Overview of the European Green Deal objectives and opportunities
15h15 – Keynote Address : Peter Bakker (President & CEO, World Business Council for Sustainable Development)
- “Innovating for Tomorrow: Aligning Competitiveness with Sustainability”
15h45 – Panel Discussion 1: “Resource and Energy Efficiency: Success Stories and Challenges” (moderated by Bruno Tobback MEP)
- Presentations by Susanna Dyrbøl (Rockwool), Jimena Canda (Dow), Geoff Townsend (Ecolab), and Gerald Rebitzer (Amcor) showcasing sustainability investments
- Q&A session
16h25 – Panel Discussion 2: “Fuelling Innovation: Financial Support and Scaling Up Green Start-ups” (moderated by Martin Hojsík MEP)
- Exploring funding opportunities and strategies for start-ups
- Menno Van Dijk (ScaleUpNations), Fritz Barth (Swiss Family Group), Baptiste Buet (EIT InnoEnergy), and Victor van Hoorn (CleanTech for Europe) discuss pathways to growth
17h05 – Panel Discussion 3: “Digital Transformation: Streamlining Compliance for Competitive Advantage” (moderated by Sirpa Pietikäinen MEP)
- Discussing the role of digitalization and AI in enhancing resource efficiency and competitiveness across industries by optimizing operations, supply chains, and energy use.
- Diane Mievis (Cisco), Simona Jakubaite (Liberty Global, tbc), Adam Elman (Google), Faith Taylor (Kyndyrl) share case studies and innovative solutions
17h45 – Closing Remarks & Future Actions
- Summary of key takeaways and next steps
18h00 – Networking Reception
- Facilitating connections among attendees